Facebook and its impact on spreading rumors during wars and crises War in Sudan as a Model (2023-2024 AD) Facebook and its impact on spreading rumors
How to cite (COMIEN) :
This research seeks to examine the influence of social media especially Facebook in the spread of fake news during the war in Sudan. Based on five developed hypotheses related to the correlational and causal link between SNS use, user skepticism and spreading rumours, we conducted a survey. The research confirmed a positive relationship between the use of social media and information sharing, including misinformation (H1). Although skepticism was found to have no negative impact on information sharing (H2 not supported). Moreover, the role of celebrities and activists was identified as the factor increasing the rate of rumor diffusion (H3 supported), as well as the need for media literacy campaigns (H4 supported). However, it was discovered that official communication strategies did not fully do the job (H5 NOT supported). As a result, these findings underscore the widening}, needs for specific efforts in curbing social media practices, in screening Influencer posts, and in strengthening the educational campaigns against false information. More work should continue to be done on the factors that contribute to the spread of fake news and assess the efficacy of particular measures to enhance citizenship knowledge.
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